28 years after setting the new standard for luxury sedans with the 1990 LS 400, Lexus has introduced the all new LS and are claiming this will become the new benchmark like it did all those years ago.
"Not only will the LS symbolize the Lexus brand, it will become the definitive new-generation luxury car embodying Japanese tradition and culture," said Toshio Asahi, chief engineer for the new LS. "As such, this global pinnacle must go far beyond what the world expects from a luxury car."
Replacing the V8 of the previous model is a new V6 twin turbo unit, which provides V8 level performance without sacrificing fuel economy or noise and vibrations. A 10-speed torque-converter automatic is fitted as standard, the first for a luxury sedan.
"The LS is the flagship of the Lexus brand," said chief designer, Koichi Suga. "More than any other model, it embodies the history and image of Lexus and serves as a symbol for everything the brand stands for."