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Mercedes are developing a new design language through the new A Sedan concept, providing a hint at the look of future Mercedes vehicles. The proportions of the A Sedan are coupe like with compact overhangs and a slim greenhouse offset towards the rear. The headlights and tail lights employ a grid structure that has been coated in UV paint and exposed to ultraviolet light. The result is a coloured glowing effect, of which depending on the light medium will be change and be variable.

"Our Concept A Sedan shows, that the time of creases is over", say Gorden Wagener, Chief Design Officer Daimler AG. "With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era."

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