2011 Volvo V60 R-Design

“The all-new S60 and V60 are our sportiest models ever. With R-Design they are even sharper. They’re the natural choice for true connoisseurs,” says Magnus Jonsson, Senior Vice President Product Development at Volvo Cars.

Sporty, sportier, sportiest – in order to keep the superlatives in check Volvo Cars has taken an holistic view of the all-new Volvo S60 and V60 R-Design, with the design and chassis being developed in parallel into a single cohesive offer.

“These cars have been specially developed for buyers who want to put their very own stamp on their car. And with R-Design, we are attracting a younger target group. We expect that 10 percent of all S60 and V60 customers will choose the R-Design option on markets where it is available. We aim to win over one-third of these customers from competing brands,” says Magnus Jonsson.

Source: Volvo Press Release