Aston Martin unveiled the production version of its eagerly awaited V8 Vantage at the 2005 Geneva International Motor Show on Tuesday 1st March. First shown as a concept car at the 2003 North American International Auto Show in Detroit, the V8 Vantage immediately caused a worldwide sensation as it allows Aston Martin to enter a new sector of the premium sports car market with a genuine alternative to other cars that are currently on offer.
“The V8 Vantage is a significant car for us,“ explained Dr Ulrich Bez, CEO of Aston Martin. “It is now the third model in our range and is the culmination of the first phase of reinvigorating the Aston Martin brand around the world that began in the year 2000. “The V8 Vantage is a true Aston Martin, built with the same high integrity and passion as all of our cars. This is the more affordable Aston Martin and its design and agility should help to widen our appeal and attract younger customers to our marque.” “The real difference is that the V8 Vantage takes us into a new sector of the market where we have not been previously represented. The V8 Vantage has all of the hand-built bespoke attributes for which Aston Martin is renowned.”
Source: Aston Martin Press Release