The Pininfarina-styled 308 GTB was introduced at the Paris Motor Show in 1975 as a supplement to the Bertone-shaped Dino 308 GT4 and a replacement for the Dino 246. It was designed by Leonardo Fioravanti who had been responsible for some of Ferrari's most celebrated shapes to date such as the square, the Dino and the Berlinetta Boxer. The 308 used elements of these shapes to create something very much in contrast with the angular GT4 2+2. The GTB/GTS was a 2-seater with sweeping curves and aggressive lines, and has become one of the more recognizable and iconic cars produced by Ferrari to date.
The targa topped 308 GTS was introduced in 1977 and was made famous on the television series Magnum, P.I.. Several cars were used, a new one for each season, most being auctioned off after filming. The first was a 1979 model with chassis number 28251.
There were 12,004 308s produced from 1975 to 1985. Only 712 of the first fiberglass version were made. The 308 models are embraced by Ferrari fans and critics today. In 2004, Sports Car International named this car number five on the list of Top Sports Cars of the 1970s.
Source: Wikipedia (original)