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Having finished 2012 with five-straight years of premium segment sales growth, Hyundai unveiled its design direction for future premium vehicles with the Hyundai HCD-14 Genesis Concept at the 2013 North American International Auto Show.
"We've departed from industry convention in many of our premium product, marketing, sales and service approaches, and it's worked out pretty well, with Genesis and Equus now delivering a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry," said John Krafcik, president and CEO, Hyundai Motor America. "This success paves the way for a new generation of rear-wheel drive premium products. Hyundai HCD-14 Genesis gives a hint of the design direction we'll be taking, and an indication of the focus we're placing on driving dynamics and technology."
Source: Hyundai Press Release