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Hyundai have unveiled the Prophecy concept car, the first glimpse at their new design language 'Sensuous Sportiness'. At first look, the new design favours a more simplistic form with clean lines and short overhangs. The finished look is a bold move for the Korean manufacturer, who are looking at creating a new image for themselves as they enter into the electric car market.
"We have brought to life yet another icon that establishes a new standard for the EV segment as well as pushing Hyundai's design vision to even broader horizons," said SangYup Lee, Head of Hyundai Global Design Center. "A part of that expansion is what we call Optimistic Futurism, a design concept embodied by 'Prophecy'. With Optimistic Futurism, our aim is to forge an emotional connection between humans and automobiles."