The World Premiere of the all-new Kia Kee sports coupe concept at the Frankfurt International Motor Show in Germany is a landmark moment in the Kia Motor Corporation's evolution into a major global automotive company.
The Kia Kee (pronounced 'key') is a 4.3-metre long, four-seater, 2-door coupe with svelte, newly proportioned lines resulting from a slightly lengthened greenhouse. It is a new interpretation of a 2+2 coupe with an imposing road presence that demonstrates an uncluttered, pure and timeless execution and represents a new design ethos for Kia.
Designed in Europe, under the guidance of Kia's Chief Design Officer, Peter Schreyer, the sports coupe concept is named Kee for several reasons. "Kee refers to the English word 'key' as the coupe embodies design elements which will become essential to the future 'look' of Kia vehicles," explains Schreyer. "The coupe also represents the 'key' which will open the door to success for our brand and acknowledges the Chinese and Korean word 'Ki' - the cultural concept for life-force or spiritual energy."
Source: Kia Press Release