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Because the previous generation Optima was such a success story for the brand, Kia's designers had to strike a delicate balance, retaining the identity of the vehicle while, at the same time, making a confident move forward to keep the car modern and fresh. Sweeping contemporary surfaces and modern architecture inspired the design of the all-new Optima, revealing a sophisticated and dynamic sedan that is instantly recognizable yet has more road presence than ever.
The all-new Optima is boldly designed to be functional and sporty with exterior dimensions that are marginally longer, taller and wider. The wheelbase has been extended to 110.4 inches (increased 0.4 inches), and the vehicle has been widened to 73.2 inches (increased 1.0 inch). Both changes enable a roomier and more comfortable cabin with more head room, shoulder room and rear seat leg room. The increased dimensions also allow for more cargo capacity in the trunk.
The aggressive front clip pulls the sheet metal taut over the wheel arches, and the swept-back headlights reach deeply into the fenders. On the SX and SXL trims, Kia's signature tiger-nose grille is hot stamped and composed into a sophisticated pinpoint design that bears a strong resemblance to Kia's luxury sedan, the K900. The all-new Optima introduces Kia's first application of bi-functional HID headlights - with available Dynamic Bending Lamps and High Beam Assist - that illuminate the tarmac around corners.
Source: Kia Press Release