Launched at the 2017 Frankfurt Motor Show, the Proceed concept provides a look into what the next-generation Kia cee'd could be. Sporting a shooting brake form, which is new to Kia, the proceed concept retains the athleticism of the current pro_cee'd model whilst moving into the next generation. Reminiscent of the Stinger design, Kia has developed a striking design language to propel them into the hearts and minds of many in the years to come.

Gregory Guillaume, Chief Designer Europe for Kia Motors, commented: "With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee'd family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee'd could be reincarnated and revitalised for a new generation of performance-oriented drivers."

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