A new model called the "Judge" was introduced for the 1969 Pontiac GTO. The name came from a comedy routine, "Here Come de Judge", used repeatedly on the Rowan & Martin's Laugh-In TV show. The Judge routine, made popular by legendary showman Sammy Davis, Jr., was borrowed from the act of long-time burlesque entertainer Dewey "Pigmeat" Markham. Advertisements used slogans like "All rise for the Judge" and "The Judge can be bought". As originally conceived, the Judge was to be a low-cost GTO, stripped of features to make it competitive with the Plymouth Road Runner. The package was US$332 more expensive than a standard GTO, and included the Ram Air III engine, Rally II wheels without trim rings, Hurst shifter (with a unique T-shaped handle), wider tires, various decals, and a rear spoiler. Pontiac claimed that the spoiler had some functional effect at higher speeds, producing a small but measurable downforce, but it was of little value at legal speeds. The Judge was initially offered only in "carousel red", but midway into the model year a variety of other colors became available.
The GTO was surpassed in sales both by the Chevrolet Chevelle SS396 and the Plymouth Road Runner, but 72,287 were sold during the 1969 model year, with 6,833 of them being the Judge package.
Source: Wikipedia (original)