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The GTO was technically a violation of GM policy limiting the A-body intermediate line to a maximum engine displacement of 330 in³ (5.4 L). Since the GTO was an option package and not standard equipment, it could be considered to fall into a loophole in the policy. Pontiac General Manager Elliot "Pete" Estes approved the new model, although sales manager Frank Bridge, who did not believe it would find a market, insisted on limiting initial production to no more than 5,000 cars. Had the model been a failure, Estes likely would have been reprimanded. As it turned out, it was a great success.
The Judge remained available as an option on GTOs for 1970. The Judge came standard with the Ram Air III, while the Ram Air IV was optional. Though the 455 CID was available as an option on the standard GTO throughout the entire model year, the 455 was not offered on the Judge until late in the year. "Orbit" orange became the new standard color for the 1970 Judge, but any GTO color was available. Striping was relocated to the upper wheelwell brows.
Source: Wikipedia (original)