In 2015 Roll-Royce announced their intention to build an SUV, the result of that is the Rolls-Royce Cullinan, the ultimate luxury SUV aimed at the younger and more adventurous customer. The Cullinan is a car that provides all the usual Rolls Royce luxury appointments, whilst also being able to handle off-road conditions. The engineering team concentrated on making the Cullinan effortless everywhere, with the 'Magic Carpet Ride' performance and ride quality that Rolls Royce customers expect.
"We knew we had to offer our clients what they couldn't find in the SUV market," said Müller-Ötvös. "They do not accept limitations or compromises in their lives. They are the new pioneers, and for them it's about their sense of adventure and daring in how they live their experiences. This approach to life demands a motor car that can go-anywhere in ultimate luxury and style - Rolls-Royce style. Hence Cullinan."